Creator Partnerships Event Hosting Performance Marketing Brand Amplification

Creative partners for creators

A creator-first platform where restaurants are the stage, not the star. Browse venues, create content, host events, earn by performance.

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The Problem

Every platform is
built for the brand.

The creator is the product being purchased. We flipped the script.

Today's Model

  • Restaurant signs up
  • Restaurant searches for creators
  • Restaurant sets the terms
  • Restaurant pays per post
  • Creator is the product

Spotlight Model

  • Creator signs up
  • Creator browses restaurant venues
  • Creator picks their stage
  • Creator earns by performance
  • Creator is the STAR
What Is Spotlight

Built for food creators.

Restaurants provide the venue, the food, the ambiance. The show belongs to the creator.

Your Stage

40+ restaurant venues as your content studio, event space, and growth engine.

Your Growth

Analytics, cross-promotion, paid amplification, and a verified media kit.

Your Events

Host your own events at partner restaurants. Your name, top billing.

Process

How it works

Five steps from signup to stardom.

01 Browse Venues

Filter by vibe, cuisine, location. See what each restaurant offers creators.

02 Book Your Stage

One-tap booking. Get a comp'd meal and create content on your terms.

03 Post & Earn

Share content. Earn commissions on every reservation and order you drive.

04 Host Events

Create your own events at the venue. Sell tickets. Build community.

05 Grow & Level Up

Track your growth. Build your portfolio. Climb tiers. Unlock more rewards.

The creator never pays. Spotlight is free for creators. Always.
Composite Spotlight Score

Impact, not followers.

Rewards are based on impact, not follower count. Every metric is ratio-based.

Conversion Rate
30%
Reservations, orders, promo redemptions ÷ Link clicks
Engagement Rate
25%
Likes, comments, saves, shares ÷ Impressions
Content Score
20%
AI quality assessment + venue partner ratings
Community Impact
15%
Events hosted, attendees, collabs, referrals
Growth Velocity
10%
% follower growth over rolling 90 days

The Fairness Engine

All scores are normalized within follower-count cohorts. A creator with 800 followers who drives 15 reservations outscores one with 200K followers who drives 50.

Attribution

Six layers of tracking.

Every creator gets credit for the business they drive.

01

Unique Creator Links

Personalized short URLs with UTM tracking for every campaign.

02

Creator Promo Codes

Unique codes redeemable at POS, auto-tracked through Toast/Square.

03

Dynamic QR Codes

Creator-specific QR codes for stories, reels, and print.

04

Social Content Monitoring

Auto-tracking of tagged posts, mentions, and location tags.

05

Reservation API

Direct integration with OpenTable, Resy, or custom booking.

06

Event Attendance

Ticketing and RSVP data for direct revenue attribution.

Tier System

Climb by performing.

Climb the ranks by performing, not by buying followers. CSS = Composite Spotlight Score (0–100).

Newcomer
First 3 visits
Venue access Basic analytics Community
Creator
CSS 1–49
Unlimited visits 5% commissions Event access
Spotlight Star
CSS 50–79
Priority booking 10% commissions Content licensing Paid boost
Headliner
CSS 80–100
Monthly retainer 15% commissions Event budget PR support Advisory board
Creator event at restaurant
Your Events

Host experiences,
not just posts.

Creators don't just post about restaurants — they host experiences at them.

How It Works

  • Creator designs the concept
  • Spotlight matches to an Ivea venue
  • Both promote — creator is top billing
  • Built-in ticketing (creator keeps 70–80%)
  • Post-event analytics & portfolio piece

Example Events

Ramen Wars: Blind Taste Test TikTok Tuesdays at Izakaya Nana Gong Cha Mixology Lab Date Night Supper Club Creator Brunch Club Dumpling & Doodles at iPanda
Events Partner

Find Spotlight events on FOMO Events.

FOMO Events promotes every Spotlight creator event. Discover what's on, get tickets, and make plans with friends in the app.

Download on the App Store Google Play — coming soon
Restaurant interior
For Venues

Zero risk.
Enormous return.

The restaurant's cost is food at cost price. The return is enormous.

Authentic Content

Every creator visit generates high-quality UGC you can repost across your own channels.

Event Revenue

Creator-hosted events fill seats on slow nights and bring new demographics through the door.

Foot Traffic

Creator-driven reservations and visits are tracked and attributable to each creator.

Zero Risk

A $50 comp'd meal that generates a reel seen by 30,000 people is the best CPM available.

Social Proof

A steady stream of real people creating real content is the most powerful marketing.

Creator Ratings

Feedback loop pushes venues to improve their creator-friendliness.

Featured
Venues

iPanda Dumpling
Rockville, MD
Kyū Steakhouse
DC — Georgetown
Momo Ramen
DC — Dupont Circle
Izakaya Nana
Arlington, VA
The Flywheel

Network effects
compound.

A self-reinforcing loop that grows with every creator and every venue.

01

Creators join because Spotlight gives them venues, events, growth tools, and a verified portfolio.

02

Restaurants join because the best creators are already on Spotlight, creating content that drives business.

03

More creators attract more restaurants. More restaurants attract more creators.

04

Network effect compounds. Spotlight becomes the place to be for food creators.

05

Ivea sits at the center — as the founding venue partner, platform builder, and biggest beneficiary.

35+
Restaurant Brands
90+
Locations
∞
Cuisine Types
0–100
CSS Scoring

FAQ

Everything you need to know about the Spotlight Creator Network.

Apply through our platform. We review your content style, audience, and niche to match you with the right restaurant venues. The creator never pays — Spotlight is free for creators, always.
You earn performance-based commissions (5–15%) on every reservation, order, and promo redemption your content drives. We track everything through six layers of attribution including unique links, promo codes, QR codes, and POS integration.
Yes. Design your concept, and Spotlight matches you with the perfect Ivea venue. You get top billing, built-in ticketing (keep 70–80% of ticket revenue), and post-event analytics for your portfolio.
20+ concepts across 40+ locations in the DMV — Japanese, Chinese, boba, fine dining, fast casual, and more. Filter by vibe, cuisine, or location.
Your Composite Spotlight Score (CSS) determines your tier. CSS is based on five performance KPIs — conversion rate, engagement, content quality, community impact, and growth velocity — all normalized within your follower-count cohort so it's fair regardless of audience size.